Our latest campaign, "Jungle Boy" is inspired by our very first Charlie boy, Alex Geerman.
Alex, an Aruba native, has always had an infectious positivity on set. Many times arriving on his longboard to the shoot with that huge smile, or doing flips and handstand walks in between shots and jumping onto platforms. He truly has been like having our own incredible Tarzan right here in the city. I was always inspired to see his athletic physicality, fearlessness, and natural confidence in his own skin.
I wanted to create a story that showcased Alex's natural beauty, powerful physique, and his wild spirit. Shot by photographer Greg Vaughan and edited by Charlie Art Director Luis Cintron, we set Alex loose in the studio wearing nothing but our Charlie by Matthew Zink underwear and clothing classics.
Enjoy the story and SHOP all the Classic Underwear.